Top 10 BBA specializations in India (job oriented)

Last Updated on August 24, 2023 by Priyanka Kulkarni

Regarding professional courses that one may pursue after the 12th standard, BBA is one course that 12th Science, Commerce, and Arts stream students may pursue! BBA stands for Bachelor of Business Administration. It is a 3 years long undergraduate program. Usually, it is treated as a general management course. Some Institutes these days are offering BBA aspirants an opportunity to specialize in certain sectors.

Usually, this specialization program is held during the final year of the course. In this article, I will list some of the best areas of specialization that BBA aspirants may go for! These specializations are related to areas that offer good job opportunities, thus helping BBA graduates to land decent jobs once they Graduate from College!

Before we head to the meat of the matter, let me mention some quick points that show why specializing in a particular field will be beneficial while doing BBA. Here we go-

Why specializing while doing BBA is beneficial?

First of all, the value of the general BBA course took a hit. Blame it on the saturation level and the general deterioration of the quality of the Institutes offering the course. Under such circumstances, specializing will help one acquire the necessary skills to thrive and succeed in a particular field. It helps one gain an edge over general BBA graduates while appearing for a job Interview!

Also, reputed Institutes are offering BBA specialization programs these days. In case of such Institutes, students won’t have to worry much about career prospects, thanks to campus placements!

Having dealt with the advantages of specializing, now is the time to go through the list of areas of specialization. Please note that the list has not been ranked in ascending or descending order of importance! Here we go-

Top areas of specialization in the BBA program

1. Hospital and Healthcare Management.
2. Sports Management.
3. Hospitality & Hotel Management.
4. Travel and Tourism Management.
5. International Business.
6. Integrated Marketing Communications.
7. Event Management.
8. Finance.
9. Aviation Management.
10. Communication and Media Management.

What makes these branches stand out from the rest is the fact that they all are job-oriented branches. These areas are going through excellent growth phases and are not showing any signs of slowing down. With this phenomenal growth, several job opportunities are also being created in these areas.

So, while doing a BBA, specializing in any of the above-mentioned areas will open ample job opportunities for one! If you are interested in more management course-related articles, check out this list of top management courses to do after the 12th!

Vishnu Nambiar

I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.

I share articles related to courses, colleges, careers, exam tips and more here.