MAM (Master of Applied Management)

Last Updated on July 29, 2023 by Vishnu Nambiar

Do you want to pursue an Integrated MBA course right after 12th? If yes, this article will be of help to you. Because here, we will have an in-depth analysis of MAM course.

MAM stands for Master of Applied Management. It is a job oriented management course. The interesting part about this program is that it is an integrated course!   MAM is a combination of BBA (Bachelor of Business Administration) and MBA (Master of Business Administration). Students who have passed 10+2 (any stream – Arts, Commerce or Science) are eligible to pursue this course.   The academic program is 5 years long. It integrates undergraduate and master’s level management Degrees. The course also offers exciting exit options (which will be discussed in detail ahead).   “How’s this article of help to me?”, you may ask. Here, you will find details related to the course such as – duration, eligibility, colleges, admission, syllabus, fees, career prospects and salary specs.   What’s MAM program all about? What’s the scope associated with this course? You will find answers to these questions in the next section. Here you go –  

MAM: Basic Details

MAM stands for Master of Applied Management. As the name suggests, it is a management education program.   The academic program deals with management principles and practices. It trains students in applying management principles to solve business problems.   The academic program covers subjects which are usually covered in BBA and MBA programs. It covers core management subjects as well as elective subjects.   Some of the core subjects in MAM curriculum are –

  • HR Management
  • Marketing
  • Finance
  • Accounting
  • Organizational Behaviour
  • Communication Skills
  • Computer Application and IT
  • Brand Management
  • PR

MAM course turns students into skilled management professionals! Let us take a closer look at the course details. Here they are –

Course Details

Type of course

MAM is an Integrated Management course.


The academic program is 5 years long.


Minimum educational qualification required is – 12th pass from a recognized board.

Exit options

If you quit the program after successfully completing 3 years, you will be awarded BM (Bachelor in Management) Degree.   If you quit the program after successfully completing 4 years of MAM course, you will be awarded BAM (Bachelor in Applied Management) Degree.


There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.


Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.   Some other institutes are also known to conduct direct as well as donation based admission process. You may also check – MBA & management entrance exams.


Here are some of the notable subjects present in MAM curriculum –

  • Principles of management
  • Business laws
  • Business Communication
  • Computer Application
  • Economics
  • Business environment
  • Marketing
  • HR management
  • Organizational behavior
  • Business planning
  • Finance management
  • Taxation
  • Retail management
  • Communication skills
  • Entrepreneurship
  • Project work


Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

  • Type of institute (Government, Private, Aided etc)
  • Location of the college
  • Status and rating of the college
  • Scholarship status (of student, if applicable)

Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 80-150K INR per semester.

Career prospects

Management professionals are hired by wide variety of industries, MNCs, offices and organizations. Both government and private job opportunities are available in front of them.   Corporate houses, MNCs, NGOs, Educational Institutes, Healthcare setups, Government organizations, Industries, Finance institutes (banks, private enterprises etc) etc are known to recruit MAM graduates. Actually, the list of recruiters would go on and on, management professionals are needed by many firms!   Under the above mentioned work setups, MAM graduates may take up any of the following job posts –

  • Associate
  • Assistant Manager
  • HR Manager
  • Operations Manager
  • Analyst
  • Finance and Accounts Manager
  • Banker
  • Trader
  • Sales and Marketing professional
  • Auditing Assistant
  • Executive (Sales, Marketing, Advertising etc)
  • Office Assistant/Executive
  • Research Assistant

Other than office job, entrepreneurship is another opportunity available in front of MAM graduates. If you are an entrepreneur at heart, you may start your own venture or business. Other than that, working as an independent consultant is another excellent option!


Starting salary of a management professional depends upon a number of factors. Some of the prominent factors are –

  • Institute from which the candidate completed the course
  • Level of education (UG, PG etc)
  • His/her specialization
  • The domain he/she has chosen
  • Job location

On an average, starting salary could be anywhere between 40-80K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.

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