BBA in Retail Management

Last Updated on August 24, 2023 by Priyanka Kulkarni

This article will give an in-depth analysis of the BBA in Retail Management course. It is a job-oriented management course. This article covers topics such as – course details, duration, eligibility, admissions, colleges, syllabus, PG courses, careers and salary.

BBA stands for Bachelor of Business Management. It is an undergraduate level Bachelor’s Degree program. However, certain BBA programs also focus on a particular field/discipline. Such BBA courses are known as specialization programs. BBA in Retail Management is one such specialization course. This program focuses on the domain of retail management.

BBA in Retail Management course covers general management subjects. Along with them, the course also covers subjects related to the field of retail management.   Here’s an overview of the BBA in Retail Management course –

• Name of the course: BBA in Retail Management.
• Type of course: Bachelor’s Degree course.
• Duration: 3 years.
• Eligibility: Passed 10+2 from a recognized board.

Come, let us check out some basic details about retail management.

BBA in Retail Management: Basic Details

In simple terms, retailing deals with selling consumer goods or services to customers through multiple distribution channels to earn a profit.

Retailing has been around the block for quite some time now. Retail markets, shops and door-to-door selling have been around the block for quite some time.

Retailers are important in bridging product and service demand and supply gaps. It is the final stage of distribution of a product or service (from manufacturing to reaching the customer in the end).

Earlier, brick-and-mortar firms (shops and stores) and door-to-door sales used to be the only forms of retailing. With the rise of modern technology, E-Commerce has caught retailing by storm!

With time, retailing has evolved. Shopping malls, E-Commerce websites and other multi-channel distribution systems have made the retailing sector bigger and better!

What is retail management, you may ask? Retail management deals with the techniques, processes and methods that helps drive greater sales and customer satisfaction by better understanding the consumers of goods and services produced by a company.

Retail Management deals with the following main domains –

• Store management.
• Advertising.
• Customer service.
• Sales management.
• Logistics management.
• HR management.
• Finance.
• Accounting.

BBA in Retail Management course focuses on the above-mentioned topics. The course trains students and turns them into skilled retail professionals. Let us take a closer look at the course details.

BBA in Retail Management: Course Details

• Type of course

It is a Bachelor’s Degree course.

• Duration

The academic program is three years long. Each academic year is divided into two semesters. The entire program consists of six semesters.

• Eligibility

Passed 10+2 from a recognized board.

BBA in Retail Management Colleges

There are many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.

BBA in Retail Management Admission

Reputed institutes rely on a merit-based admission process. Such institutes make use of relevant entrance tests to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Some other institutes are also known to conduct direct as well as donation-based admission processes.

BBA in Retail Management Syllabus

Here are some of the important subjects present in the curriculum –

• Marketing management.
• Retail management.
• Retail marketing and communication.
• Customer service management.
• Business communication.
• Organizational behaviour.
• Merchandising.
• Store operations.
• IT and Computer Application.
• HR management.
• Merchandising.
• Store management.
• Retail operations.

PG courses and further education

After completing BBA in Retail Management course, graduates may go for relevant PG courses such as –

• MBA.
• PG Diploma courses.
• PG Certificate courses.

Also, read:

Shipping management courses in India

Sports management courses in India

BBA in Retail Management Jobs

Retailing sector is doing pretty well in India. Traditional forms of retailing, E-Commerce and other distribution systems are doing very well at present. In short, retailing sector will generate decent job opportunities in the future.

Retail management professionals are recruited by –

• Shopping Malls.
• Super Markets.
• Retail Outlets (of various firms).
• Supply Chain Firms.
• Logistics Firms.

In the above-mentioned firms, retail management professionals may don the following roles –

• Retail manager.
• Store manager.
• Operations Manager.
• Sales analyst.
• Sales manager.
• Brand manager
• Marketing Manager.
• Accounts manager.

BBA in Retail Management Salary

The starting salary of a retail professional depends upon a number of factors. Some of the prominent factors are –

• Institute from which the candidate completed the course.
• Level of education (UG, PG, etc.).
• His/her specialization.
• The domain he/she has chosen.
• Job location.

On average, the starting salary could be between 10-25K INR monthly. In case of a Government job, the salary will be as per the pay scale and grade.

Vishnu Nambiar

I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.

I share articles related to courses, colleges, careers, exam tips and more here.