BBA in Event Management

Last Updated on August 24, 2023 by Priyanka Kulkarni

In this article, we will have an in-depth analysis of the BBA in the Event Management course. It is a job-oriented management course. This article covers topics such as – course details, duration, eligibility, admissions, colleges, syllabus, PG courses, careers and salary.

BBA stands for Bachelor of Business Management. It is an undergraduate level Bachelor’s Degree program. However, there also exist certain BBA programs which focus on a particular field/discipline. Such BBA courses are known as specialization programs. BBA in Event Management is one such specialization course. This program focuses on the domain of event management.

BBA in Event Management course covers general management subjects. Along with them, the course also covers subjects related to the field of event management and planning.

Here’s an overview of the BBA in Event Management course –

• Name of the course: BBA in Event Management.
• Type of course: Bachelor’s Degree course.
• Duration: 3 years.
• Eligibility: Passed 10+2 from a recognized board.

Come, let us check out some basic details about event management.

BBA in Event Management: Basic Details

Event Management is all about using management skills to plan, develop, organize and market events. Students will be trained to deal with various types of events, such as sports events, corporate events, conferences, exhibitions, fairs, concerts, family functions, etc. This BBA program trains students to plan and organize such events.

The duties of an event manager include-

• Getting an idea about the type of event that the client wants.
• Use creative prowess and plan the event.
• Deal with the personnel required to successfully host the event, like- caterers, security personnel, artists, VIPs etc.
• Purchase materials that are required to host the event, like- sound system, lighting system, utensils, generators, tent-making materials (depending on the event), etc.
• Find and fix the ideal place to host the event. It could be at auditoriums, parks, school grounds, indoor stadiums, etc.
• Check the expenses and see that the costs do not exceed the budget.
• Keep in touch with the client during the planning and execution phase, get their feedback and work on it.
• Deal with the legal aspects of hosting an event, like- obtaining police permission, preparing agreements with caterers, security personnel and other involved parties, security arrangements, dealing with the Civic bodies and obtaining permission from them, etc.

Some basic skills imparted as part of the course are- finance and accounting skills, communication skills, human resource management, event marketing, public relations, technical aspects of the event, branding aspects, etc.

BBA in Event Management course trains students in the above-mentioned areas. The course trains students and turns them into skilled event managers and planners.

BBA in Event Management: Course Details

• Type of course

It is a Bachelor’s Degree course.

• Duration

The academic program is three years long. Each academic year is divided into two semesters. The entire program consists of six semesters.

• Eligibility

Passed 10+2 from a recognized board.

BBA in Event Management Colleges

There are many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts. You may also check – BMS course.

BBA in Event Management Admission

Reputed institutes rely on a merit-based admission process. Such institutes make use of relevant entrance tests to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Some other institutes are also known to conduct direct as well as donation-based admission process.

BBA in Event Management Syllabus

Here are some of the important subjects present in the curriculum –

• Corporate Communication.
• Communication Skills.
• Basics of Event Management.
• Basics of PR.
• Event Planning.
• Event Production Process.
• Organizational Behaviors.
• IT and Computer Education.
• Event Advertising.
• Event Promotion.
• HR Management.
• Finance Management.
• Staff Management.
• Types of major events.
• Legal Aspects Related to Event Management.
• Safety Management.
• Hospitality Management.
• Brand Management.
• Media Management.

PG courses and further education

After completing BBA in Event Management course, graduates may go for relevant PG courses such as –

• MBA in Event Management or other relevant MBA program.
• PG Diploma courses.
• PG Certificate courses.

BBA in Event Management Jobs

After the BBA program, Graduates have three options: start up their own company/venture, join an Event Management firm or go for higher studies (MBA). Qualified event management professionals are in demand these days and are recruited by event management companies, big and small.

So, by being part of such a company, Graduates may get the opportunity to be a part of the team that manages events like- Corporate Events, Seminars, Fashion Shows, Product Launches, Press Meetings, Concerts, Award Ceremonies, Exhibitions, Weddings, Family events, Birthday parties, Adventure tours and events etc.

Graduates may find job posts such as Assistant Manager, Manager, Safety Manager, Hospitality Executive, Travel Manager, PR Executive, Marketing Manager, Staff Manager, etc., in such event management firms. Some common job posts and opportunities available are-

• Event Coordinator.
• Celebrity Manager.
• Logistics Management Expert.
• Consultant.
• Creative Director (Events).
• Finance Manager.
• Event Planner.
• Resource Purchase Manager.
• Event Manager/Assistant Manager.
• Brand Management Professional.
• Marketing Manager.
• Hospitality Manager.

BBA in Event Management Salary

The starting salary of an event manager or planner depends upon a number of factors. Some of the prominent factors are –

• Institute from which the candidate completed the course.
• Level of education (UG, PG etc.).
• His/her specialization.
• The domain he/she has chosen.
• Job location.

On average, the starting salary could be between 10-25K INR monthly. In case of a Government job, the salary will be as per the pay scale and grade.

Vishnu Nambiar

I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.

I share articles related to courses, colleges, careers, exam tips and more here.