Executive Diploma in Media Management

Last Updated on July 29, 2023 by Vishnu Nambiar

Have you completed Bachelor’s Degree course? Are you interested in pursuing a good media management course? If yes, this article will be of help to you. Here, we will have an in-depth analysis of Executive Diploma in Media Management.

  How’s this article of help to me, you may ask. Here, you will find everything you need to know about Executive Diploma in Media Management. This article covers topics such as – program details, duration, eligibility, colleges, syllabus, fees, careers and salary.   Here’s an overview of the course –

  • Name of the course: Executive Diploma in Media Management
  • Type of course: PG Diploma course
  • Duration: 1 year (may vary from one institute to another)
  • Eligibility: Completed Bachelor’s Degree (work experience may also be required)

Media Management is a promising and well rewarding domain. If you want to build a career in this sector, Executive Diploma in Media Management course will be of help to you!   Management education is a very popular choice among Bachelor’s Degree holders from around the world. It is not uncommon to see graduates going for PG management courses. This helps them acquire management and business administration skills.   Pursuing a management course after graduation helps one in multiple ways. It sure helps one improve the value of his/her CV. Besides that, it will help one land better jobs and/or promotion at work! In short, there are many reasons why you should pursue a good management course after Graduation!   Management education sector is quite broad. It consists of many domains and disciplines. HR, Marketing, Finance, Operations etc are some of the most popular domains among management education aspirants.   HR, Finance, Operations – these are some of the oldest management disciplines. Media management is a relatively new entrant into the world of management education. Despite it being a new entrant, it has got immense scope and potential.   Skilled media managers are highly valued by employers. They get to enjoy good salary and other perks.   Media industry – both traditional and new age (Digital) – is showing no signs of slowing down. It is closely tied to technology. With technology by its side, this industry is evolving at a rapid pace. Digital Media has took the world by storm. It has changed the way the entertainment industry works!   In such a dynamic and profitable domain, media firms need skilled managers, who are capable of strategizing, hr management and knowledgeable about media management.   What is media management all about? What’s the scope associated with this field? What is it like to become a media manager? You will find answers to these questions in the next section. Here it is –

Media Management: Introduction, Details & Scope

Media management is a broad field. It deals with managerial and administrative tasks being carried out by media firms, corporations and companies.   Newspapers, Television, Radio, Music, Films, Internet, Games, Books, Magazines, Digital Media – these are different forms of media. They are used for general communication in the society.   Newspapers, magazines and radio are some of the oldest forms of media. They can be termed as ‘traditional forms of media’. Technology has heavily influenced this domain. With time, Films and TV gained huge popularity across the globe!   With the arrival of internet, Digital Media came to the forefront! It has changed the face of media sector!   Like any business, media firms also need skilled managers. Media firms do carry out day-to-day tasks and operations related to management. Also check – Management courses in India.   A media manager is responsible for carrying out these activities. He/she carries out the following tasks –

  • Strategic management
  • Procurement management
  • Production management
  • Organizational management
  • HR management
  • Marketing management

Consider a TV production firm. A media manager employed by this firms deals with personnel management, finance management, brand management and other tasks mentioned above.   Come, let us take a closer look at the course details. Here it is –

Course Details

Type of course

Technically, it is a postgraduate level Diploma course.


Program’s duration may vary from one institute to another. Generally, it is around 12 months long.


Completed Bachelor’s Degree course from a recognized University/Institute. Some institutes also need applicants to have adequate work experience.


There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts. Also check – MBA in Media Management.

Admission Process

Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.   Some other institutes are also known to conduct direct as well as donation based admission process.


Here are some of the important subjects present in the curriculum –

  • Fundamentals of Management
  • Accounting
  • Economics
  • Computer Application
  • Statistics
  • HR Management
  • Finance Management
  • Marketing Management
  • Media Management
  • Organizational Behaviour
  • Digital Media Management
  • Advertising
  • Brand Management
  • Event Management
  • PR
  • IT (Information Technology)
  • TV Production
  • Film Production


Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

  • Type of institute (Government, Private, Aided etc)
  • Location of the college
  • Status and rating of the college
  • Scholarship status (of student, if applicable)

Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 80-150K INR per semester. Also check – MBA in India.

You may also check –

BJMC course

Online MBA in India

Career Prospects

Some of the prime recruiters are –

  • Media Firms
  • MNCs
  • Radio Stations
  • TV Production Firms
  • Newspapers
  • Publishing Firms
  • Film Production Houses
  • Digital Media Firms

In the above mentioned firms, media management professionals may don the following roles –

  • Production Manager
  • Marketing Manager
  • HR Manager
  • Digital Media Manager
  • Creative Head
  • Executive Officer


Starting salary of a media manager depends upon a number of factors. Some of the prominent factors are –

  • Institute from which the candidate completed the course
  • Level of education (UG, PG etc)
  • Job location
  • Profile of the employer

On an average, starting salary could be anywhere between 50-80K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.

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