Last Updated on July 30, 2023 by Vishnu Nambiar
Do you want to become an email marketing specialist? If yes, this post will be of help to you. Here, I’ve listed down some of the best email marketing courses available in India.
Table of Contents
What is email marketing?
In simple terms, email marketing is the process of sending commercial messages to customers through email. Companies/businesses/firms/marketers/agencies send commercial messages to both potential and existing customers. The commercial message sent via email could be an advertisement, offer, notification, reminder, request for donation etc. Email marketing helps businesses drive more sales. It also helps improve loyalty among customers, trust and brand awareness. Marketing deals with promoting goods and services. Technology has had a great influence on marketing techniques. Email marketing has been made possible due to development in the field of digital communication. When it comes to email marketing, email forms the medium of marketing communication. The sender uses emails to communicate with his/her/its customers. Businesses (small, medium and large scale), individual marketers, marketing agencies and market research firms extensively rely on email marketing for meeting their sales targets. They also rely on email marketing for gaining new customers, retaining existing customers, building customer loyalty, building trust among customers and building positive image for the brand. Email marketing brings with a flow of events/processes. Let us take a closer look at the flow of events – The first step is acquiring email addresses of customers. This is usually done by using techniques such as – opt-in forms, subscription forms, buying lead list or buying customer database. The second step is dividing the email database into relevant categories. Categorization of email database can be carried out on the basis of parameters such as – age, gender, interests, region and other criteria. The second step is followed by – preparation of email message, template and layout. Depending upon the category, the email message is crafted. An appropriate template is also chosen for the email. The fourth step is sending emails to customers. This task is carried out with the help of email marketing service providers or custom service/software. The last step is data analytics. This task deals with analysis of data and numbers. Data analyzed under this stage includes – checking email opening rate, conversion, calculating RoI etc. In order to thrive in this sector, one must be knowledgeable about areas such as –
- Email marketing software
- Email marketing service providers
- Email marketing copywriting
- Data analytics
- Campaign planning
- Customer segmentation and targeting
- Email marketing tools
- Industry standards
- Latest developments in the industry
This is the age of digital media! The Government is working towards making India a digital and IT hub. This is the main reason behind the popularity and success of Digital India campaign. Thanks to these factors, businesses these days are investing heavily on various aspects of digital marketing. Digital marketing is a broad field. It consists of many segments (such as SEO, SMM, SEM, Web Design etc). Email marketing is a part of digital marketing. Businesses/companies have realized the importance of email marketing. They have started list building on a grand scale. They even have hired staff dedicated to email marketing activities. Email marketing gives the following advantages to businesses/companies/brands/firms –
- Ability to communicate efficiently with clients
- Opportunity to boost sales and revenue
- Opportunity to gain new customers and retain existing customers
- Build loyalty among customers
- Build trust among customers
- Improve brand reach and awareness
- Target customers efficiently
- And more…
Let us check out the list of courses now. Here it is –
Email marketing courses in India
Email marketing is a part of digital marketing. If you want to study email marketing, you have two options available in front of you – choose a digital marketing course (it generally has email marketing module) or go for individual module of email marketing training. Here’s a list of popular email marketing (and other relevant) courses –
- Certificate in Email Marketing
- Diploma in Email Marketing
- PG Diploma in Email Marketing
- Email Marketing (Informal) training program
- MBA in Digital Marketing
- BBA in Digital Marketing
- Diploma in Digital Marketing
- Certificate in Digital Marketing
The above mentioned list consists of courses belonging to different formats. Notable formats include –
- Certification programs
- Informal training programs
- Diploma programs
- Bachelor’s Degree programs
- Master’s Degree programs
The Bachelor’s and Master’s Degree programs are Digital Marketing courses. They are not exclusive email marketing courses. But the curriculum does covers the topic of email marketing. When it comes to email marketing training, you will find that most of the institutes/training centers offer informal training or certification programs. Some institutes are also known to offer diploma programs. Let us take a closer look at the specifics of certification or informal training programs –
Course duration may vary from one institute to another. It could be anywhere between 1-3 months.
Eligibility criteria may vary from one institute to another. Generally, the minimum qualification required is 12th pass/graduate/no specific qualification. Candidate must have adequate knowledge about computer application and internet technology.
Training fees may vary from one institute to another. It could be anywhere between 10-25K INR.
Here are some of the core subjects present in the curriculum –
- Basics of email marketing
- Service providers
- Email marketing tools
- Classification of customers
- Setting targets/goals
- Email marketing copywriting
- Email marketing template design
- CTA and CTR
- Data analytics
You may find IT training institutes offering this course across India. Apart from them, digital marketing training institutes are also known to offer email marketing program. Online learning portals are also known to offer email marketing course at affordable cost and flexible timings.
You may also check –
After completing this course, you will be able to find work at – digital marketing firms, digital media firms, marketing firms/agencies, advertising agencies, digital marketing consultancies, MNCs, corporate firms etc. You may also check – list of best computer courses for students & graduates. You may also choose the path of self-employment. When it comes to self-employment, you may choose the role of an independent email marketer, internet marketer or affiliate marketer. You may even don the role of an email marketing consultant or freelance email marketer.
I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.
I share articles related to courses, colleges, careers, exam tips and more here.