Diploma in Marketing Management

Last Updated on July 30, 2023 by Vishnu Nambiar

Hi readers! Have you passed 12th standard? Do you want to pursue a decent marketing management course after 12th? If yes, this post will be of help to you. Here, we will deal with a Diploma certificate course related to the field of marketing management. Here, we will have an in-depth analysis of Diploma in Marketing Management course.

This course is also known by the short name of DMM. It is a job oriented management education program. You may also check – management courses in India.


In this post, you will find all the important details that you need to know about Diploma in Marketing Management course. Here, I’ve covered the following details – duration, eligibility criteria, colleges, scope, fees, admission, career prospects and more.


Here is a quick overview of Diploma in Marketing Management course –

Name of the course Diploma in Marketing Management
Type of course Diploma
Field Marketing management
Duration 1 year
Eligibility Completed 12th standard (work experience maybe required)


As I mentioned before, this is a management education program. I must also add that this is an entry level training course. It means that this course only deals with the basics of marketing management. This course can help you get an entry level job in marketing sector. You may also check – MBA in Marketing and BBA in Marketing.


What is DMM course all about? What is it like to pursue this course? Will I get a good job after completing this course? What is the course content like? You will find answers to these questions in the next section. Let us start –


Diploma in Marketing Management: An Introduction

It is a Diploma certificate course. Technically, it is a management education program. Students who have passed 12th standard are eligible to pursue this course.


As the name suggests, this Diploma program deals with marketing management and its allied areas. What is marketing management all about, you may ask. Here is everything you need to know about this domain –


Marketing management deals with applying principles of management and business principles to promote and sell products or services. Marketing forms an integral part of business.


Marketing management is not just limited to advertising. Advertising is a part of it. These are some main areas covered under marketing management –

  • Market analysis
  • Product management
  • Creating marketing strategies
  • Market research
  • Consumer behavior
  • Promotion
  • Branding
  • Collecting customer feedback


DMM is an entry level marketing management course. It means that this program deals with the fundamentals of marketing management.


Since it is an entry level training program, this course can lead you to an entry level job in marketing management sector. If you want to build a decent career in this sector, you may go for Bachelor’s Degree programs such as – BBA in Marketing or BMS course.


Bachelor’s Degree management programs such as BBA and BMS are much more valued than DMM course! When it comes to the highly competitive job market, employers prefer Bachelor’s Degree holders over Diploma certificate holders!


Apart from that, courses like BBA and BMS can help you take another step towards highly valued PG management programs such as – MBA, PGDM programs and MMS course.


The one major advantage offered by DMM course (over relevant Bachelor’s Degree programs) is its course duration. DMM course is one year long. Applicants may wrap it up in relatively shorter period of time (when compared to BBA or BMS).


Let us take a closer look at the course details. In the next section, you will find the following details – duration, eligibility criteria, colleges, scope, fees, admission process and more.


Course details


Type of course

It is a Diploma certificate course.



The program is one year long.


Eligibility criteria

Minimum educational qualification required to pursue this course is – completed 12th standard from a recognized board. You may also check – Diploma in HR Management.



Here are some of the popular colleges offering this course in India –

  • DU
  • GU
  • RKU


Admission process

Admission Process may vary from one institute to another. Some institutes are known to conduct merit based admission process. Some other institutes are known to conduct direct admission process.



Tuition fees depends upon the following factors – type of college (Government or self-financing), scholarship status of the student, rating of the college etc. On an average, tuition fees could be anywhere between 25-50K INR per year.


You may also check – Diploma in Insurance course



Here are some of the core subjects present in the curriculum –

  • Organizational behaviour
  • Principles of Management
  • Business Communication
  • Marketing Management
  • Marketing Process
  • Marketing Environment
  • Targeting and Positioning
  • Product Management
  • Brand Management
  • Pricing
  • Distribution Management
  • Marketing Information systems
  • Consumer Behaviour
  • Marketing Research


Career prospects

After completing this course, one will be able to find work at the following places – retail shops, marketing firms, MNCs, business firms, corporate firms etc. In these places, one may don the following roles – marketing manager, assistant marketing manager, sales representative, sales executive etc.

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