BMS in Marketing: Details, Colleges, Admission, Fees, Syllabus & More

Last Updated on July 30, 2023 by Vishnu Nambiar

Have you passed 12th standard? Do you want to pursue a job oriented BMS course after 12th? If yes, this post will be of help to you. Here, we will have an in-depth analysis of BMS in Marketing course. It is a job oriented management education program.

BMS Marketing

In this post, readers will find all the important details that they need to know about BMS in Marketing management course. Here, I’ve covered the following details – course duration, eligibility criteria, syllabus, colleges, admission process, fees, scope, jobs and more.


Marketing is an evergreen field. Each year, this field generates ample amount of job opportunities (across the world). Technology has a huge impact on this field. For example, with the internet revolution, traditional marketing practices have given way to internet and digital marketing!


Do you want to build a rewarding career in marketing sector? If yes, BMS in Marketing course will be of help to you. Come, let us take a closer look at this course. Here is the course overview –

  • Name of the course: BMS (Bachelor of Management Studies) in Marketing
  • Type of course: Bachelor’s Degree
  • Duration: 3 years
  • Eligibility: 10+2 passed (Arts, Commerce or Science) from a recognized board


In the next section, readers will find answers to the following questions –

  • What is marketing all about?
  • Which are the different job profiles available in this sector?
  • What’s the scope in this sector like?


Come, let us start –


Marketing: Basic Details

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning.


Marketing management deals with applying principles of management and business principles to promote and sell products or services. Marketing forms an integral part of business.


With time, marketing has evolved. Earlier, marketing management primarily revolved around advertising and promotional events.


In today’s Digital World, marketing management has become much more dynamic. Digital Marketing has grabbed everyone’s attention! Marketing management is a very dynamic field.


As I mentioned before, marketing is a broad field. Advertising, sales management, customer service, customer education, market research – these are different aspects of marketing.


For any company or business, marketing holds significant importance and value. No matter how good the product or service (offered by the company or business) is, marketing single-handedly plays a huge role in driving up sales and profits!


What’s the scope of marketing management in India, you may ask. Well, Indian economy is doing pretty good at the moment. Trade is flourishing in India. Loads of International firms are doing business in India. The Make in India mission also looks promising.


In short, trade is flourishing in India. International and Indian firms are involved in manufacturing and services. For them, the customer base is vast and diverse. There exists a need to market their products and services properly. This is where a talented marketing team comes handy!


Let us take a closer look at the course format now. In the next section, you will find answers to these questions –

  • What is BMS course like?
  • What is the difference between BMS and BBA?


Come, let us start –


BMS in Marketing: Everything you need to know

BMS stands for Bachelor of Management Studies. It is a management education program.


It is a Bachelor’s Degree course. Looking from academic level’s point of view, it is an undergraduate level course.


Students who have passed 12th standard are eligible to pursue this course. This academic program primarily deals with the study of management techniques and principles.


BMS is a general management program. This management course primarily deals with logical and analytical aspects of management education!


BMS in Marketing is a specialization program. This course deals with regular management subjects as well as specialization (marketing) subjects!


The main aim of this course is to train students and turn them into skilled marketing professionals! In order to thrive in marketing sector, one must possess adequate amount of skills and knowledge such as – communication skills, market research and analysis, advertising, customer service, branding, sales management etc.


BMS in Marketing course deals with the above mentioned subjects. After completing this course, you will be able to take the first step towards a decent career in marketing sector. After completing BMS, one may go for MBA, MMS or PGDM programs and boost his/her career prospects!


Let us take a closer look at the course details. In the next section, you will find the following details –

  • Type of course
  • Course duration
  • Eligibility criteria
  • Syllabus
  • Admission process
  • And more…


Course details


Type of course

BMS is a Bachelor’s Degree course. It is an undergraduate level course.



The academic program is three years long.


Eligibility criteria

Students who have passed 12th standard (Arts, Commerce or Science) are eligible to pursue this course. Minimum aggregate marks required may be around 50%.



Here are some of the popular colleges that offer this course in India –

  • Madras Christian College
  • Deen Dayal Upadhyay College
  • NDIM
  • SS College of Business Studies
  • Jain University
  • JLU, Bhopal
  • OCCM, Mumbai
  • Jai Hind College


Admission process

Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Some other institutes are also known to conduct direct as well as donation based admission process.



Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

  • Type of institute (Government, Private, Aided etc)
  • Location of the college
  • Status and rating of the college
  • Scholarship status (of student, if applicable)


Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 30-100K INR per semester.


You may also check –

BBA course

MMS course



Here are some of the core subjects present in the curriculum –

  • Organizational behavior
  • Principles of Management
  • Business Communication
  • Marketing Management
  • Marketing Process
  • Marketing Environment
  • Targeting and Positioning
  • Product Management
  • Brand Management
  • HR management
  • Finance management
  • Pricing
  • Distribution Management
  • Marketing Information systems
  • Consumer Behavior
  • Marketing Research
  • Customer Relationship Management
  • International Marketing Management


Further studies

After completing BMS, graduates do have access to ample amount of PG (management and non-management) course. Some of the popular options include –


Career prospects

Here are some of the prime recruiters –

  • MNCs
  • Retail firms
  • Marketing firms
  • Sales corporations
  • Advertising agencies
  • Manufacturing firms


In the above mentioned places, graduates may don the following roles –

  • Marketing strategist
  • Brand manager
  • PR specialist
  • Marketing manager
  • Advertising professional
  • Market analyst
  • Sales manager



Starting salary depends upon factors such as – your academic performance, rating of your college, profile of your employer, nature of work etc. On an average, starting salary could be anywhere between 20-30K INR per month.

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