BBA in Sports Management

Last Updated on July 28, 2023 by Vishnu Nambiar

In this article, we will have an in-depth analysis of BBA in Sports Management course. This article covers topics such as course details, duration, eligibility criteria, colleges, admission process, syllabus and career prospects.BBA in Sports Management is a job oriented management course. BBA stands for Bachelor of Business Administration. BBA in Sports Management focuses on the sports management sector.   This Bachelor’s Degree course focuses on applying principles of management and business to the sports industry. Let us check out some basic details about the field of sports management –   Sports management is primarily about planning, arranging, managing and carrying our sport activities, events and games. It is a broad field and covers the following activities –

  • Marketing
  • Sponsorship
  • Finance management
  • Promotion
  • HR management
  • Broadcasting
  • Event management

BBA in Sports Management is a 3 years long course. This course can be pursued by students who have passed 10+2 (any stream). Let us check out the course overview –

BBA in Sports Management – Overview

  • Type of course: Bachelor’s Degree
  • Duration: 3 years
  • Eligibility criteria: 10+2 passed (any stream)

Let us take a closer look at the course details –

Course details

Type of course

BBA in Sports Management is a Bachelor’s Degree course.


The course duration is 3 years.

Eligibility criteria

Candidate should have passed 10+2 (any stream) from a recognized board.

Admission process

Reputed institutes rely on merit based admission process. They accept deserving candidates on the basis of their performance in a relevant entrance test.


Here are some good institutes in India that offer BBA in Sports Management course –

  • NASM (National Academy of Sports Management)
  • IISM


Here are some of the important subjects present in BBA in Sports Management curriculum –

  • Basics of business management
  • Communication skills
  • Organizational behavior
  • Marketing management
  • Financial accounting
  • Economics
  • HR Management
  • Advertising Management
  • Basics of sports management
  • League and team management
  • Facilities planning and management
  • Computer and IT Utilization
  • Funding and finance management
  • Basics of event management
  • Business laws

Career prospects and job opportunities

After completing the course, one may get hired by –

  • Sports franchises
  • Sports leagues
  • Sports teams
  • Sports merchandise manufacturers (Nike, Adidas, Reebok etc)
  • Event management firms
  • Sports broadcasters
  • Sports management MNCs

Also read:

Sports management courses

Sports courses after 12th

BBA after 12th

Sports Journalism courses

  In the above mentioned setups, one may take on the following roles –

  • HR manager
  • Event manager
  • Finance manager
  • PR manager
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