BBA in Marketing

Last Updated on August 24, 2023 by Priyanka Kulkarni

This article will give an in-depth analysis of the BBA in Marketing course. It is a job-oriented management course. This article covers topics such as – course details, duration, eligibility, admissions, colleges, syllabus, PG courses, careers and salary.

BBA stands for Bachelor of Business Management. It is an undergraduate level Bachelor’s Degree program. However, certain BBA programs also focus on a particular field/discipline. Such BBA courses are known as specialization programs.

BBA in Marketing is one such specialization course. This program focuses on the domain of marketing management. BBA in Marketing course covers general management subjects. Along with them, the course also covers subjects related to the field of marketing management.

Here’s an overview of the BBA in Marketing course –

• Name of the course: BBA in Marketing.
• Type of course: Bachelor’s Degree course.
• Duration: 3 years.
• Eligibility: Passed 10+2 from a recognized board.

Come, let us check out some basic details about marketing management.

BBA in Marketing: Basic Details

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning. Marketing management deals with applying principles of management and business principles to promote and sell products or services. Marketing forms an integral part of the business.

With time, marketing has evolved. Earlier, marketing management primarily revolved around advertising and promotional events.   In today’s Digital World, marketing management has become much more dynamic. Digital Marketing has grabbed everyone’s attention! Marketing management is a very dynamic field.

Employers highly value skilled marketing managers/professionals. Do you know why marketing is important for businesses and employers? Marketing, when done the right way, brings with it more sales. More sales means more profit. This is the main reason why businesses and industries pay much attention to their marketing activities.

Has it ever happened that you saw a cool advertisement on TV and ended up buying that product (after getting influenced by the ad)? That’s smart marketing at work, guys!

Marketing management is not just limited to advertising. Advertising is a part of it. These are some main areas covered under marketing management –

• Market analysis.
• Product management.
• Creating marketing strategies.
• Market research.
• Consumer behaviour.
• Promotion.
• Branding.
• Collecting customer feedback.

BBA in Marketing course trains students in the above-mentioned areas. The course trains students and turns them into skilled marketing managers.

BBA in Marketing: Course Details

• Type of course

It is a Bachelor’s Degree course.

• Duration

The academic program is three years long. Each academic year is divided into two semesters. The entire program consists of six semesters.

• Eligibility

Passed 10+2 from a recognized board.

• Colleges

There are many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.

BBA in Marketing Admission

Reputed institutes rely on a merit-based admission process. Such institutes make use of relevant entrance tests to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Some other institutes are also known to conduct direct as well as donation-based admission process.

BBA in Marketing Syllabus

Here are some of the important subjects present in the curriculum –

• Organizational behaviour.
• Principles of Management.
• Business Communication.
• Marketing Management.
• Marketing Process.
• Marketing Environment.
• Targeting and Positioning.
• Product Management.
• Brand Management.
• HR management.
• Finance management.
• Pricing.
• Distribution Management.
• Marketing Information Systems.
• Consumer Behaviour.
• Marketing Research.
• Customer Relationship Management.
• International Marketing Management.

PG courses and further education

After completing BBA in Marketing course, graduates may go for relevant PG courses such as –

• MBA in Marketing or other relevant MBA program.
• PG Diploma courses.
• PG Certificate courses.

BBA in Marketing Jobs

Marketing forms an integral part of the business. Businesses across the world highly value skilled marketers! Some of the well-known recruiters are –

• MNCs.
• Retailers.
• Media houses.
• Brand Management firms.
• Advertising Agencies.
• Event Management firms.
• Market research firms.
• Industries/Manufacturers.
• Travel, tourism and hospitality firms.
• IT firms.

In the above-mentioned firms, marketing management professionals may don the following roles –

• Marketing strategist.
• Brand manager.
• PR specialist.
• Marketing Manager.
• Advertising Professional.
• Market analyst.
• Sales manager.

BBA in Marketing Salary

The starting salary of a management professional depends upon a number of factors. Some of the prominent factors are –

• Institute from which the candidate completed the course.
• Level of education (UG, PG, etc.).
• His/her specialization.
• The domain he/she has chosen.
• Job location.

On average, the starting salary could be between 10-25K INR monthly. In case of a Government job, the salary will be as per the pay scale and grade.

Vishnu Nambiar

I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.

I share articles related to courses, colleges, careers, exam tips and more here.