Social Media Marketing Courses in India

Last Updated on July 30, 2023 by Vishnu Nambiar

Do you want to build a decent career in digital marketing sector? If yes, this post will be of help to you. Here, we will deal with a course that is related to social media and digital marketing. Here, I’ve listed down some of the best social media marketing courses in India.

Digital marketing sector is growing at an amazing rate in India. This sector is poised to generate ample amount of job opportunities in the near future! It is a large domain. Social media marketing is a part of digital marketing.   Thanks to the surge in the popularity of digital media, digital marketing has become an unavoidable activity for businesses, brands and companies. Employers are looking for skilled digital marketers, who can help improve sales, revenue and brand engagement through digital media and communication channels.   In short, skilled social media marketers are in huge demand these days. Businesses – small, medium and large – are investing well on social media marketing. This sector will generate ample amount of job opportunities in the future.   In this post, you will find the names of popular social media marketing courses available in India. Apart from the names of courses, you will also find additional information such as – duration, eligibility criteria, fees, training centers, scope and career prospects.   Before heading to the meat of the matter – list of social media marketing courses in India – let us find out more about this sector – social media marketing. What is this sector all about? What is it like to become a social media marketer? Will I get a good job after completing this course?   You will find answers to these questions in the next section. Here it is –

Social Media Marketing: An Introduction

What is social media, you may ask. Social media consists of websites, applications and other forms of internet technology that enables users to create and share content or to engage in social networking.   Social media are usually interactive web based entities/applications. They let users create profiles, customize it, add text, posts, comments, videos or images. User generated content and social interactions form the backbone of social media.   Social media creates a social network by connecting a user’s profile with other profiles, groups, relevant pages etc. This facilitates social interaction, communication and sharing of user generated content.   Social media entities/services can be accessed in forms such as – websites, applications or other web based entities. They can be accessed via devices such as – laptops, smartphones, computers, tablets, smart watches etc.   Facebook, Twitter, WhatsApp, Tumblr, Instagram – these are some of the popular Social media services. Social media can be categorized into different types on the basis of various parameters. Some such parameters are – purpose of the network and type of content shared. Based on these (and other) parameters, social media can be classified into different types such as – photo sharing, video sharing, blogs, business networks, social networks, bookmarking, social gaming and more!   Social media marketing deals with the use of social media platforms, websites and applications to promote a product or service. Social media marketing is a part of digital marketing.   Businesses and companies use social media marketing in different ways. The purpose of their campaign may vary from one company to another. For example, company 1 may use social media marketing to drive more traffic to its website. This will help company 1 generate more sales and thus improve its revenue.   Company 2, on the other hand, may use social media marketing to improve brand engagement. Social media marketing will help company 2 get more brand mentions, brand awareness, customer loyalty and trust.   Social media is a powerful platform for its users. It allows users to share their thoughts, content and reactions. Like in case of users, social media is also a very powerful platform for businesses/companies/marketers.   This platform allows them to have access to a large base of customers (potential and existing). Here are some of the main advantages offered by social media marketing –

• Access to large audience (consisting of existing and potential customers)
• Platform to engage with customers (in an informal and creative way)
• Allows segmentation and targeting of audience
• Provides great RoI
• Helps increase sales and conversions
• Helps improve brand engagement
• Helps improve customer loyalty and trust
• Platform for engaging in customer service

Social media marketing involves aspects such as –

• Brand management and engagement
• Advertising
• CTR, CPA and conversions
• A/B Testing
• Data analytics
• Customer service
• Ad and post copywriting
• Marketing

A social media marketing course will train you in the above mentioned areas. Let us check out the list of social media marketing courses now. Here it is –

List of social media marketing courses in India

Social media marketing is a part of digital marketing. If you want to study social media marketing, you have two options available in front of you – choose a digital marketing course (it generally has a social media marketing module) or go for individual module of social media marketing training.   Here’s a list of popular social marketing (and other relevant) courses available in India –

• Certificate in Social Media Marketing
• Diploma in Social Media Marketing
• PG Diploma in Social Media Marketing
• Social Media Marketing (Informal) training program
• MBA in Digital Marketing
• BBA in Digital Marketing
• Diploma in Digital Marketing
• Certificate in Digital Marketing

Course formats

The above mentioned list consists of courses belonging to different formats. Notable formats include –

• Certification programs
• Informal training programs
• Diploma programs
• Bachelor’s Degree programs
• Master’s Degree programs

The Bachelor’s and Master’s Degree programs are Digital Marketing courses. They are not exclusive social media marketing courses. But the curriculum does covers the topic of social media marketing.   When it comes to social media marketing training, you will find that most of the institutes/training centers offer informal training or certification programs. Some institutes are also known to offer diploma programs.   Let us take a closer look at the specifics of certification or informal training programs –

Duration

Course duration may vary from one institute to another. It could be anywhere between 1-3 months.

Eligibility Criteria

Eligibility criteria may vary from one institute to another. Generally, the minimum qualification required is 12th pass/graduate/no specific qualification. Candidate must have adequate knowledge about computer application and internet technology.

Fees

Training fees may vary from one institute to another. It could be anywhere between 10-25K INR.

Syllabus

Here are some of the core subjects present in the curriculum –

• Basics of social media
• Social media websites/apps/services
• Social media marketing tools
• Brand management and engagement
• Advertising
• CTR, CPA and conversions
• A/B Testing
• Data analytics
• Customer service
• Ad and post copywriting
• Marketing

Institutes/Training Centers

You may find IT training institutes offering this course across India. Apart from them, digital marketing training institutes are also known to offer social media marketing program. Online learning portals are also known to offer social media marketing course at affordable cost and flexible timings.

You may also check –

SEO programs

Content Marketing programs

Career Prospects

Skilled social media marketers are hired by MNCs, businesses, industries, digital marketing agencies, sales agencies etc. They need social media marketers to promote their products/services on social media platforms. Apart from that, they also need social media marketers for building brand awareness, reputation and engagement. You may also check – email marketing courses in India.   Social media marketers may also choose the path of self-employment. They may choose to work as independent social media marketer, consultant or freelancer. One may even start his/her own social media marketing agency or firm.