MBA in Marketing Management

Last Updated on August 10, 2023 by Vishnu Nambiar

In this article, we will have an in-depth analysis of the MBA in Marketing Management course. This article covers topics such as – course details, duration, eligibility criteria, colleges, admission process, syllabus, and career prospects.

What is marketing management? What’s the scope associated with this MBA specialization? You will find answers to these questions in the coming paragraphs.

What is Marketing Management?

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research, and planning. Marketing management deals with applying principles of management and business principles to promote and sell products or services. Marketing forms an integral part of the business.

With time, marketing has evolved. Earlier, marketing management primarily revolved around advertising and promotional events.

In today’s Digital World, marketing management has become much more dynamic. Digital Marketing has grabbed everyone’s attention! Marketing management is a very dynamic field. Skilled marketing managers/professionals are highly valued by employers. Do you know why marketing is such an important factor for businesses and employers?

Marketing, when done the right way, brings with it more sales. More sales means more profit. This is the main reason why businesses and industries give much attention to their marketing activities.

Has it ever happened that you saw a cool advertisement on TV and ended up buying that product (after getting influenced by the ad). That’s smart marketing at work, guys!

Marketing management is not just limited to advertising. Advertising is a part of it. These are some main areas covered under marketing management –

• Market analysis.
• Product management.
• Creating marketing strategies.
• Market research.
• Consumer behavior.
• Promotion.
• Branding.
• Collecting customer feedback.

What’s the scope of marketing management in India, you may ask? Well, the Indian economy is doing pretty well at the moment. Trade is flourishing in India. Loads of International firms are doing business in India. The Make in India mission also looks promising.

In short, trade is flourishing in India. International and Indian firms are involved in manufacturing and services. For them, the customer base is vast and diverse. There exists a need to market their products and services properly. This is where a talented marketing team comes in handy!

You may also check – MBA (in-depth analysis).

E-Commerce has also caught India by storm! This sector is expected to keep things interesting in the field of management.

Let us check out some of the basic details about an MBA in Marketing Management –

MBA in Marketing Management: Details

MBA is a general management program. It focuses on general management subjects. MBA in Marketing Management is a specialization program. It focuses on the domain of marketing.

Admission process

Reputed institutes rely on merit-based admission processes. Marks scored by students in relevant management entrance tests (CAT, Institute-wise entrance tests, etc) are taken into consideration. Deserving candidates are allotted seats after an interview.

Syllabus

Here are some of the important subjects present in the MBA in Marketing Management academic program –

• Organizational behavior.
• Principles of Management.
• Business Communication.
• Marketing Management.
• Marketing Process.
• Marketing Environment.
• Targeting and Positioning.
• Product Management.
• Brand Management.
• HR management
• Finance management.
• Pricing.
• Distribution Management.
• Marketing Information Systems.
• Consumer Behavior.
• Marketing Research.
• Customer Relationship Management.
• International Marketing Management.

Career prospects and job opportunities

Marketing forms an integral part of the business. Skilled marketers are highly valued by businesses across the world! Some of the well-known recruiters are –

• MNCs.
• Retailers.
• Media houses.
• Brand Management firms.
• Advertising Agencies.
• Event Management firms.
• Market research firms.
• Industries/Manufacturers.
• Travel, tourism, and hospitality firms.
• IT firms.

In the above-mentioned firms, marketing management professionals may don the following roles –

• Marketing strategist.
• Brand manager.
• PR specialist.
• Marketing Manager.
• Advertising Professional.
• Market analyst.
• Sales manager.

Vishnu Nambiar

I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.

I share articles related to courses, colleges, careers, exam tips and more here.