Executive Diploma in Marketing

Last Updated on July 29, 2023 by Vishnu Nambiar

Have you completed Bachelor’s Degree course? Are you interested in pursuing a good marketing management course? If yes, this article will be of help to you. Here, we will have an in-depth analysis of Executive Diploma in Marketing Management.

How’s this article of help to me, you may ask. Here, you will find everything you need to know about Executive Diploma in Marketing Management. This article covers topics such as – program details, duration, eligibility, colleges, syllabus, fees, careers and salary.  

  It is a job oriented PG Diploma program. If you are interested in Executive management courses, this academic program will be of help to you!   Marketing management is a very popular choice among management education aspirants. Marketing forms an integral part of any business. Without it, a product or service based company will simply fall apart!   This is the main reason why companies and businesses invest heavily on marketing campaigns and their marketing department in general. Employers make sure that only the best marketers join their marketing team!   If you are already working in a corporate setup and want to acquire marketing management skills, you may rely on Executive Diploma in Marketing Management program.   Bachelor’s Degree holders have access to a handful of Marketing Management programs. Some such notable courses are –

• MBA in Marketing Management
• PG Diploma in Marketing Management
• M.Sc./MS in Marketing Management

Apart from the above mentioned programs, there also exists Executive MBA (EMBA) programs related to Marketing. Executive Diploma in Marketing Management is one such course.   Here’s an overview of the course –

• Name of the course: Executive Diploma in Marketing Management
• Type of course: PG Diploma course
• Duration: 1 year (may vary from one institute to another)
• Eligibility: Completed Bachelor’s Degree (work experience may also be required)

What is marketing management all about? What’s the scope associated with this field? What is it like to become a marketing professional? You will find answers to these questions in the next section. Here they are –

Marketing Management: Basic Details

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning.   Marketing management deals with applying principles of management and business principles to promote and sell products or services. Marketing forms an integral part of business.   Marketing, when done the right way, brings with it more sales. More sales means more profit. This is the main reason why businesses and industries give much attention to their marketing activities and team.   Marketing management is not just limited to advertising. Advertising is a part of it. These are some main areas covered under marketing management –

• Market analysis
• Product management
• Creating marketing strategies
• Market research
• Consumer behavior
• Promotion
• Branding
• Collecting customer feedback

Come, let us take a closer look at the course details. Here they are –

Course Details

Type of course

Technically, it is a postgraduate level Diploma course.

Duration

Program’s duration may vary from one institute to another. Generally, it is around 12 months long.

Eligibility

Completed Bachelor’s Degree course from a recognized University/Institute. Some institutes also need applicants to have adequate work experience.

Colleges

There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.   Some of the notable Colleges are –

• IIMs
• XLRI
• Jamnalal Bajaj Institute of Management Studies
• SIBM

Admission Process

Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates. Also check – Executive Diploma in HRM.   Some other institutes are also known to conduct direct as well as donation based admission process.

Syllabus

Here are some of the important subjects present in Executive Diploma in Marketing Management curriculum –

• Organizational behavior
• Principles of Management
• Business Communication
• Marketing Management
• Marketing Process
• Marketing Environment
• Targeting and Positioning
• Product Management
• Brand Management
• HR management
• Finance management
• Pricing
• Distribution Management
• Marketing Information systems
• Consumer Behavior
• Marketing Research
• Customer Relationship Management
• International Marketing Management

Fees

Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

• Type of institute (Government, Private, Aided etc)
• Location of the college
• Status and rating of the college
• Scholarship status (of student, if applicable)

Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 80-150K INR per semester.

Career Prospects

Marketing forms an integral part of business. Skilled marketers are highly valued by businesses across the world! Some of the well known recruiters are –

• MNCs
• Retailers
• Media houses
• Brand Management firms
• Advertising Agencies
• Event Management firms
• Market research firms
• Industries/Manufacturers
• Travel, tourism and hospitality firms
• IT firms

In the above mentioned firms, marketing management professionals may don the following roles –

• Marketing strategist
• Brand manager
• PR specialist
• Marketing manager
• Advertising professional
• Market analyst
• Sales manager

If you are an entrepreneur at heart, you may start your own marketing agency or advertising agency. You may even start your own consultancy service. Also check – everything you need to know about MBA.

Salary

Starting salary of an Marketing manager depends upon a number of factors. Some of the prominent factors are –

• Institute from which the candidate completed the course
• Level of education (UG, PG etc)
• His/her specialization
• The domain he/she has chosen
• Job location

You may also check –

BBA in Marketing

MBA entrance exams in India

  On an average, starting salary could be anywhere between 60-80K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.