Executive Diploma in Digital Marketing

Last Updated on July 29, 2023 by Vishnu Nambiar

Have you completed Bachelor’s Degree course? Are you interested in pursuing a good Digital Marketing course? If yes, this article will be of help to you. Here, we will have an in-depth analysis of Executive Diploma in Digital Marketing.

  How’s this article of help to me, you may ask. Here, you will find everything you need to know about Executive Diploma in Digital Marketing course. This article covers topics such as – program details, duration, eligibility, colleges, syllabus, fees, careers and salary.   Technically, it is a PG Diploma program. The course is an executive program, tailor made for the needs of professionals working in relevant sectors. It is a job oriented program.   If you want to acquire Digital Marketing skills, this course will be of help to you. Working professionals looking for executive programs will like this course!   Management education is a very popular choice among Bachelor’s Degree holders from around the world. It is not uncommon to see graduates going for PG management courses. This helps them acquire management and business administration skills. Also check – Digital Marketing courses.   Pursuing a management course after graduation helps one in multiple ways. It sure helps one improve the value of his/her CV. Besides that, it will help one land better jobs and/or promotion at work! In short, there are many reasons why you should pursue a good management course after Graduation!   Here’s an overview of the course –

• Name of the course: Executive Diploma in Digital Marketing
• Type of course: PG Diploma course
• Duration: 1 year (may vary from one institute to another)
• Eligibility: Completed Bachelor’s Degree (work experience may also be required)

Digital Marketing is a part of Marketing. It is a broad field. It primarily deals with the marketing of products and services through internet and digital media.   Marketing forms an integral part of any business. With time, marketing has evolved a lot. Earlier, marketing primarily revolved around print advertising, TV advertisement etc.   Thanks to the internet revolution, Digital Marketing has moved on to the front row! Internet has took the world by storm! We use it for various activities such as – banking, education, Governance, entertainment, shopping etc.   Our dependence on internet and digital media is increasing with each passing day! For businesses, the internet and digital media are two new areas where they may find new potential customers. And Digital Marketing is all about marketing products and services through the internet and digital media!   Skilled Digital Marketing professionals are in huge demand. MNCs, Businesses, Brands – they all need skilled DM professionals!   If you are already working in a corporate setup and want to acquire Digital Marketing skills, you may rely on Executive Diploma in Digital Marketing program.   Bachelor’s Degree holders have access to a handful of Digital Marketing programs. Some such notable courses are –

• MBA in Digital Marketing
• PG Diploma in Digital Marketing

Apart from the above mentioned programs, there also exists Executive MBA (EMBA) programs related to Digital Marketing. Executive Diploma in Digital Marketing is one such course.   What is Digital Marketing? What’s the scope and potential associated with this field? What is it like to become a Digital Marketing manager? You will find answers to these questions in the next section. Here they are –

Digital Marketing: Introduction, Details & Scope

Digital Marketing is a very vast field covering various subjects like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.   Digital Marketing deals with marketing products or services using digital technologies. The term digital technologies include the internet, mobile phones, display advertising and other digital medium.   In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning. Digital Marketing deals with selling and promoting products or services online.   Let us take a closer look at the course details. Here they are –

Course Details

Type of course

Technically, it is a postgraduate level Diploma course.

Duration

Program’s duration may vary from one institute to another. Generally, it is around 12 months long.

Eligibility

Completed Bachelor’s Degree course from a recognized University/Institute. Some institutes also need applicants to have adequate work experience.

Colleges

There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.

Admission Process

Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.   Some other institutes are also known to conduct direct as well as donation based admission process.

Syllabus

Here are some of the important subjects present in the curriculum –

• Principles of Management
• Business Communication
• Marketing Management
• Marketing Process
• Marketing Environment
• Targeting and Positioning
• Brand Management
• Distribution Management
• Marketing Information systems
• Consumer Behaviour
• Marketing Research
• Basics of Digital Marketing
• Digital Design and Communication
• Internet Technologies
• SEO
• Social Media Marketing
• Advertising
• Data Analytics
• Data Mining
• Web Design and Development
• Content Marketing
• Affiliate Marketing
• Website and UI Optimization
• Lead Generation & E Mail Marketing
• Mobile Marketing
• Project Management
• Business Laws and Ethics
• Digital Media Laws

Fees

Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

• Type of institute (Government, Private, Aided etc)
• Location of the college
• Status and rating of the college
• Scholarship status (of student, if applicable)

Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 80-150K INR per semester.

You may also check –

Online MBA programs in India

Online courses in India

Career Prospects

Some of the prime recruiters are –

• MNCs
• Media houses
• Brand Management firms
• Advertising Agencies
• Market research firms
• IT firms
• Digital Marketing Agencies
• Startups

In the above mentioned firms, digital marketing professionals may don the following roles –

• SEO Manager/Professional
• Project Manager
• Digital Business Marketer
• Content Marketer/Manager
• Digital Marketing Strategist
• Digital Marketing Consultant
• Social Media Manager
• Data Analytics Professional

Salary

Starting salary of a Digital Marketing manager depends upon a number of factors. Some of the prominent factors are –

• Institute from which the candidate completed the course
• Level of education (UG, PG etc)
• Job location
• Profile of the employer

On an average, starting salary could be anywhere between 50-80K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.