Diploma in Digital Marketing

Last Updated on July 29, 2023 by Vishnu Nambiar

Hi readers! In this post, we will have an in-depth analysis of Diploma in Digital Marketing course. It is a job oriented Diploma program that offers decent chances of employment.

  In this post, you will find all the important details that you need to know about this course. Here, I’ve provided details such as – duration, eligibility criteria, colleges, fees, syllabus, admission process and career prospects.   Here is an overview of the course –

• Name of the course: Diploma in Digital Marketing
• Type of course: Diploma course
• Duration: 6 months
• Eligibility: No specific criteria
• Field: Digital Marketing

It is evident from the above summary that this is a short term Diploma course. You may also observe that course duration may vary from one institute to another. Some institutes offer a 3 months long option. Some other institutes offer 6 months long option.   Eligibility Criteria too may vary from one institute to another. Some institutes specify 12th pass as the minimum qualification required. Some other institutes specify graduation as the minimum qualification required.   To be honest, this course has no specific eligibility criteria associated with it. Those who are into domains such as marketing, sales, internet marketing etc will benefit hugely from this course.   Newcomers too may benefit hugely from this course. This program can open new doors of opportunities in front of you! It can help you land regular jobs as well as self-employment opportunities!   What is Digital Marketing all about? What’s the scope associated with this field? What is it like to become a Digital Marketer? You will find answers to these questions in the next section.   Here it is –

Digital Marketing: An Introduction

Digital Marketing deals with sales and marketing of products and services through the internet and Digital Media.

It is a very broad field. Digital Marketing can be said to be an umbrella term. Technically, it incorporates aspects such as –

• Search Engine Marketing
• E Mail Marketing
• Social Media Marketing
• SMS Marketing
• Mobile Marketing
• Search Engine Optimization
• Web Designing
• Content Marketing
• Data Analytics
• A/B Testing
• PR and Branding
• And more…

In short, a skilled Digital Marketer uses the above mentioned techniques to perform his/her task. His/her primary task it to promote and sell products or services through internet as well as other digital media. His/her other tasks may include data analytics, branding, A/B testing etc.   We are living in the Digital Age now! Our reliance on Internet has multiplied many times over the past few years. We now have access to fast internet connections and equally smart mobile phones.   We rely on internet for activities such as –

• Networking
• Communication
• Business
• Shopping
• Education
• Governance
• Entertainment
• And more…

In short, we spend a considerable amount of time online, performing various tasks. Since Digital Marketing focuses on selling products and services online, companies, brands and business firms want to utilize this platform now!   They know very well that more and more get access to the internet with each passing day! The prospect of selling products and acquiring customers online is a huge thing for them! This has led to the increase in the demand of skilled Digital Marketers in India! You may also check – Digital Marketing courses in India.   Come, let us take a closer look at the course details. Here they are –

Course Details

Type of course

It is a Diploma course.

Duration

Duration may vary from one institute to another. It is generally around 6 months long.

Eligibility Criteria

There’s no specific eligibility criteria associated with this course. In fact it may vary from one institute to another! Professionals involved in sales and marketing will benefit from this course.   Newcomers too may benefit from it! If you want to step into the world of internet marketing, you may pursue this course! You may also check – Diploma courses after 12th.

Fees

Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

• Type of institute (Government, Private, Aided etc)
• Location of the college
• Status and rating of the college
• Scholarship status (of student, if applicable)

Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 60-100K INR per semester.

Colleges

There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.

Syllabus

Here are some of the important subjects present in the curriculum –

• Search Engine Marketing
• E Mail Marketing
• Social Media Marketing
• SMS Marketing
• Mobile Marketing
• Search Engine Optimization
• Web Designing
• Content Marketing
• Data Analytics
• A/B Testing
• PR and Branding

Career Prospects

This program will open doors of new opportunities in front of you! It can lead you to regular jobs as well as self employment opportunities.

You may also check –

SEO courses

Content Marketing courses

  Some of the prime recruiters are –

• Digital Marketing firms
• SEO firms
• SMM firms
• Digital Media firms
• MNCs

Let us talk about self-employment now. After completing this course, you may start your own Digital Marketing firm or consultancy. You may also freelance and do tasks and projects from the comfort of your home!