B.Voc. Sales & Marketing

Last Updated on July 30, 2023 by Vishnu Nambiar

Hi readers! Do you want to build a rewarding career in sales and marketing sector? If yes, this post will be of help to you. Here, we will deal with a vocational training program that is related to sales and marketing. Here, we will have an in-depth analysis of B.Voc. Sales and Marketing Management course.

In this post, you will find all the important details that you need to know about this academic program. Here, I’ve covered topics such as – duration, eligibility, colleges, syllabus, admission process, career prospects and salary details.   Here is a quick overview of B.Voc. Sales and Marketing Management course –

Name of the course	B.Voc. Sales and Marketing Management
Type of course	Bachelor of Vocation
Field	Sales and Marketing management
Duration	3 years
Eligibility	12th pass or equivalent qualification

Technically, it is a management course. It is an undergraduate level Bachelor’s Degree course. Students who have passed 12th class are eligible to pursue this course.   What is B.Voc. Sales and Marketing Management course all about? What is it like to specialize in this field? What is it like to become a sales or marketing professional? Will I get a good job after completing this course? You will find answers to these questions in the next section.

B.Voc. Sales and Marketing Management: An Introduction

B.Voc. stands for Bachelor of Vocation. It is a vocational training program. And vocational training programs give more importance to practical training and knowledge. This program consists of a harmonic mixture of practical training and classroom lectures.   As the name suggests, this training program deals with sales management and marketing management. Sales and marketing domains are different from each other. But they share the same goal!   The main aim of marketing and sales is to sell goods or services. Professionals involved in sales and marketing are knowledgeable about areas such as –

• Advertising
• Distribution
• Market research
• Market segmentation
• Sales process
• Marketing process
• Brand management
• PR
• Retail management
• And more…

B.Voc. Sales and Marketing Management course will train you in the above mentioned areas. The academic program is 3 years long. The program offers multiple exit options. Here’s everything you need to know about the exit options –

• Diploma certificate after completing one year
• Advanced Diploma after completing two years
• Bachelor’s Degree after completing three years

After completing this course, you will become knowledgeable about different aspects of sales and marketing. This training program will help you build a decent career in sales and marketing sector.   Let us take a closer look at the course details. In the next section, you will find important details about the academic program such as – duration, eligibility, syllabus, colleges and more.

Course Details

Type of course

It is a Bachelor of Vocation course.

Duration

The academic program is 3 years long. It has various exit options too (Diploma after 1st year, Advanced Diploma after 2 years and Bachelor’s Degree after 3 years).

Eligibility Criteria

Minimum educational qualification required is – completed 12th (Arts, Commerce or Science) from a recognized board.

Syllabus

Here are some of the core subjects present in the curriculum –

• Communication skills
• Principles of management
• Basics of sales
• Basics of marketing
• Sales process
• Market analysis
• Market segmentation
• Distribution of network
• Direct and indirect selling
• B2B Sales
• E-Commerce
• Computer application
• Accounting

Colleges

Here are some of the popular colleges offering this course in India –

• TISS

Admission Process

Admission Process may vary from one institute to another. Some institutes are known to conduct merit based admission process. Some other institutes are known to conduct direct admission process.

PG Courses and Higher Studies

After completing B.Voc. course, graduates may go for M.Voc. course. M.Voc. course provides advanced technical knowledge related to the specific domain.

Career Prospects

After completing B.Voc. Sales and Marketing Management course, you will be able to find jobs in sectors and establishments such as –

• Retail chains
• Retail stores
• Supply chain management firms
• Advertising firms
• PR firms
• Branding firms
• Sales and Marketing agencies
• Sales and Marketing consultancies

In the above mentioned firms, graduates may don roles such as – salesperson, sales manager, marketing manager, marketing consultant, advertising consultant etc.

You may also check –

Foreign Trade courses

Retail Management courses

Salary

Starting salary depends upon different factors. Some such notable factors are –

• Job location
• Profile of the employer
• His/her academic performance
• His/her skills and aptitude
• Job profile

On an average, starting salary could be anywhere between 20-40K INR per month. In case of Government job, the salary will be based on designated pay scale and grade.