B.Voc. E-Commerce & Digital Marketing

Last Updated on July 30, 2023 by Vishnu Nambiar

Hi readers! In this post, we will deal with a vocational training program that is related to E-Commerce sector. Here, we will have an in-depth analysis of B.Voc. E-Commerce & Digital Marketing course. It is a job oriented vocational training program.

In this post, you will find all the important details that you need to know about this academic program. Here, I’ve covered topics such as – duration, eligibility, colleges, syllabus, career prospects, scope, admission and salary details.   Here is a quick overview of the course –

Name of the course	B.Voc. E-Commerce & Digital Marketing
Type of course	Bachelor of Vocation
Field	E-Commerce
Duration	3 years
Eligibility	12th pass or equivalent qualification

Before choosing any academic program, it is necessary to take a closer look at the course. It is important to check out aspects such as – course content, colleges, fees, admission process etc. The main aim of this course is to inform and educate you about B.Voc. E-Commerce & Digital Marketing course.   Both students and parents may use this guide to find out more details about B.Voc. E-Commerce & Digital Marketing course. It is a vocational training program. It gives great importance to practical learning and knowledge.   What’s this vocational training program all about? What’s the scope and potential associated with this sector? Will I get a good job after completing this course? You will find answers to these questions in the next section.

B.Voc. E-Commerce & Digital Marketing: An Introduction

This vocational training program has bundled up to allied areas – E-Commerce and Digital Marketing. What is E-Commerce and Digital Marketing all about, you may ask. Let us find out more details about each of these domains.   E-Commerce stands for Electronic Commerce. It is the activity of buying and selling products or services online (over the internet). In other words, it is a business system that is conducted through electronic medium.   If you have a smartphone/computer system/laptop and an internet connection, you may experience E-Commerce! This business system is popularly known as ‘online shopping’ among the masses!   Websites, mobile applications, online marketplaces – online shopping can be carried out through the following popular mediums. Both goods and services can be bought online.   Online buying and selling can be classified into the following types – B2B (Business to Business buying and selling), B2C (Business to Customer buying and selling) and C2C (Customer to Customer buying and selling). Online retail portals, online auction portals and online marketplaces – these are different types of E-Commerce entities.   E-Commerce consists of both technical and non-technical aspects. Non-technical aspects consist of things such as – inventory management, costing, retail management, billing, advertising, media management, branding, promotion etc.   Technical aspects consist of things such as – website development, app development, graphic design, server configuration, software development/operation, CMS, payment gateway, safety and fraud detection, bug fixing, analytics, data collection etc.   Let us focus on Digital Marketing now. Digital Marketing deals with promoting/marketing products or services using digital technologies. It deals with marketing and promotion strategies that involve the internet, mobile phones, digital media etc.   Digital Marketing deals with aspects such as – SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Data Analytics, Graphic Design, Web Development, CMS, E-Mail Marketing, Content Marketing etc.   It is evident from the above paragraphs that E-Commerce and Digital Marketing overlap each other. B.Voc. E-Commerce & Digital Marketing course will train you in both these areas.   B.Voc. stands for Bachelor of Vocation. It is an undergraduate level Bachelor’s Degree course. Students who have passed 12th class are eligible to pursue this course. The academic program is three years long. Each academic year is divided into two semesters. Each semester is six months long. Thus, the entire program is made up of six such semesters.   B.Voc. E-Commerce & Digital Marketing course offers multiple entry and exit options. This makes the academic program quite flexible. The exit options are as follows –

• Diploma certificate after completing one year
• Advanced Diploma after completing two years
• Bachelor’s Degree after completing three years

Let us take a closer look at the course details. In the next section, you will find details such as – duration, eligibility, colleges, syllabus and more. You may also check – Advanced Diploma in E-Commerce course & Digital Marketing courses in India.

Course Details

Type of course

It is a Bachelor of Vocation course.

Duration

The academic program is 3 years long. It has various exit options too (Diploma after 1st year, Advanced Diploma after 2 years and Bachelor’s Degree after 3 years).

Eligibility Criteria

Minimum educational qualification required is – completed 12th (Arts, Commerce or Science) from a recognized board.

Syllabus

Here are some of the core subjects present in the curriculum –

• Web Design
• App development
• SEO
• SEM
• SMM
• Payment gateway
• CMS
• Software Operation and Development
• Branding
• Advertising
• Digital Media
• Internet Technology
• Content Marketing

Colleges

Here are some of the popular colleges offering this course in India –

• ACFA, Jalandhar
• GNDU
• Kurukshetra University
• Shivaji University
• MGU

Admission Process

Admission Process may vary from one institute to another. Some institutes are known to conduct merit based admission process. Some other institutes are known to conduct direct admission process.

PG Courses and Higher Studies

After completing B.Voc. course, graduates may go for M.Voc. course. M.Voc. course provides advanced technical knowledge related to the specific domain.

You may also check –

SEO training in India

Online courses after 12th

Career Prospects

After completing B.Voc. E-Commerce & Digital Marketing course, you will be able to find a job at the following types of establishments –

• E-Commerce firms
• Web design firms
• Digital marketing agencies
• Digital media firms

In the above mentioned firms, you may don roles such as – Digital Marketer, SEO specialist, SMM specialist, web designer, app developer, UI specialist etc.

Salary

Starting salary depends upon different factors. Some such notable factors are –

• Job location
• Profile of the employer
• His/her academic performance
• His/her skills and aptitude
• Job profile

On an average, starting salary could be anywhere between 20-40K INR per month. In case of Government job, the salary will be based on designated pay scale and grade.