BSM (Bachelor of Sports Management)

Last Updated on July 30, 2023 by Vishnu Nambiar

Hi readers! In this post, we will deal with an undergraduate level course that is related to sports management. Here, we will have an in-depth analysis of BSM (Bachelor of Sports Management) course. It is a job oriented academic program.

Both students and parents may use this guide to find basic details about this academic program. Here, you will find all the important details that you need to know about BSM course.   Here, I’ve covered topics such as – duration, eligibility, colleges, scope, syllabus, career prospects and salary details. You may use it as reference material. The main aim of this post is to educate and inform you about this academic program.   Here is a quick overview of the academic program –

Name of the course BSM (Bachelor of Sports Management)
Type of course Bachelor’s Degree
Field Sports management
Duration 3 years
Eligibility Completed 12th class or equivalent qualification

Sports management is a multidisciplinary domain. It combines aspects such as sports, business, economics, marketing and more.   This sector is growing at a healthy pace in India. For example, over the past few years, the number of sporting events being conducted in India has increased. Sporting events related to football, cricket, kabaddi, volleyball and badminton are being hosted each year.   These events attract huge crowd each year. This shows how popular sports in India is! When it comes to sporting events, India is huge market. This market is yet to be tapped in an efficient way!   In short, sports management sector has got immense scope in India. If you want to build a decent career in this sector, BSM course will be of help to you.   What is sports management all about? What is it like to specialize in this field? Will I get a good job after completing this course? You will find answers to these questions in the next section –

BSM: An Introduction

As I mentioned before, sports management is a multidisciplinary field. It consists of elements such as – sports, marketing, business management, legal aspects etc.   In simple terms, sports management deals with sports and management principles. It is a broad field and consists of sub-branches such as – sports economics, sports marketing, event management and more.   Sports management focuses on applying principles of management to sports events. Event management, marketing, finance management, promotion, branding, PR – everything related to sports events, teams and players covered under this discipline.   Let us consider an example – IPL. It stands for Indian Premier League. This cricket tournament is carried out in India each year. The tournament organizers have to take care of aspects such as – financing the tournament, managing the event, planning, creating a schedule, hosting the matches, PR, branding, marketing etc.   Individual teams have to take care of activities such as – player management, branding, marketing, PR, finance management etc. Sports management deals with the above mentioned activities.   In India, there exists different types of sports management courses. Looking from academic level’s point of view, these courses can be classified into the following types –

  • UG programs
  • PG programs
  • Doctoral Degree programs

BBA in Sports management, BA in Sports Management and Bachelor of Sports management are UG level courses. Students who have passed 12th class are eligible to pursue these courses.   PG Diploma in Sports Management is a PG level course. Another popular PG level course is – MBA in Sports Management. PG level programs can be pursued after completing relevant Bachelor’s Degree courses.   Doctoral Degree programs are research based academic programs. Candidates who have completed relevant Master’s Degree course are eligible to pursue these programs.   These programs will train you in different areas of sports management. After completing this course, you will be well versed in areas such as –

  • HR management
  • Event management
  • Finance management
  • Marketing
  • Planning
  • PR and Branding
  • Legal aspects

Let us take a closer look at the course details. In the next section, you will find details such as – duration, eligibility, colleges, syllabus and fees.

Course Details

Type of course

It is a Bachelor’s Degree course.


The academic program is 3 years long.

Eligibility Criteria

Students who have completed 12th class are eligible to pursue this course.


Here are some of the core subjects present in the curriculum –

  • HR management
  • Computer application
  • Facility management
  • Spectator management
  • Finance management
  • Sports marketing
  • Sports economics
  • PR and Branding
  • Safety and risk management
  • Event management
  • Communication skills
  • Sports media
  • Organizational behaviour
  • Practical work
  • Project work
  • Internship


Here are some of the popular colleges offering this course in India –

  • SGSU, Gujarat
  • NASM
  • WBUT
  • IISM
  • JNPS


Tuition fees depends upon factors such as – type of college, course content, rating and reputation of the college etc. Based on the above mentioned factors, training fees may vary from one institute to another. It could be anywhere between 25-100K INR.

You may also check –

Sports Journalism courses

Retail Management courses

Admission Process

Admission policy may vary from one institute to another. Some institutes rely on merit based admission process. Some other institutes rely on direct and donation based admission process.

Career Prospects

Here are some of the prime recruiters –

  • Sports franchises
  • Sports leagues
  • Sports teams
  • Sports merchandise manufacturers (Nike, Adidas, Reebok etc)
  • Event management firms
  • Sports broadcasters
  • Sports management MNCs

In the above mentioned establishments, sports management professionals may don the following roles –

  • HR manager
  • Event manager
  • Finance manager
  • PR manager


Starting salary depends upon different factors. Some such notable factors are –

  • Job location
  • Profile of the employer
  • His/her academic performance
  • His/her skills and aptitude
  • Job profile

On an average, starting salary could be anywhere between 20-40K INR per month. In case of Government job, the salary will be based on designated pay scale and grade.

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