BA in Advertising

Last Updated on July 30, 2023 by Vishnu Nambiar

Hi readers! Have you passed 12th standard? Do you want to become an advertising professional? If yes, this post will be of help to you. Here, we will have an in-depth analysis of BA in Advertising course.

BA stands for Bachelor of Advertising. It is a Bachelor’s Degree course. BA in Advertising is a honors program. This course is also known as – BA (Hons) Advertising.

 

This program is also available in bundled-up form. For example – BA in Advertising and Marketing, BA in Advertising and Brand Management, BA in Advertising and Marketing Communications. These are bundled-up courses. They usually combine marketing and another relevant domain.

 

In this post, you will find all the important details that you need to know about BA in Marketing course. Here, I’ve covered the following details – duration, eligibility criteria, colleges, syllabus, fees, admission process, career prospects and more.

 

Here is a quick overview of BA in Advertising course –

Name of the course	BA in Advertising
Type of course	Bachelor of Arts
Field	Marketing and advertising
Duration	3 years
Eligibility	Completed 12th standard

 

It is a Bachelor’s Degree course. The course duration is generally three years. Students who have passed 12th standard are eligible to apply for BA in Advertising admission.

 

You may also check – Arts courses after 12th

 

What is BA in Advertising course all about? What is it like to pursue this course? What is the course content like? Will I get a good job after completing this course?

 

You will find answers to these questions in the next section. Let us check them out –

 

BA in Advertising: Basic Details

Let us talk about the course format now. What is BA course all about? BA stands for Bachelor of Arts. It is a Bachelor’s Degree course.

 

Let us check out the academic level now. BA course belongs to UG academic level. UG level stands for undergraduate level.

 

In other words, BA in Advertising is an undergraduate level Bachelor’s Degree course. Students who have passed 12th class are eligible to pursue this course.

 

Let us talk about the course content now. As the name suggests, this course deals with advertising and its allied areas. What is advertising all about, you may ask. Here is everything you need to know about this domain –

 

In simple terms, advertising deals with promotion of product, service or an ideal through a marketing communication channel. Advertising forms an integral part of marketing.

 

Marketers rely on advertising to promote services or products they want to sell. TV commercials we see each day is an example of advertising. The level of success enjoyed by an advertising campaign determines that profits generated by a company/firm/business.

 

The main aim of any business is to sell its products and/or services. In order to accomplish this task, they rely on marketing tactics. Advertising is a part of marketing.

 

As I mentioned before, advertising is nothing but marketing communication. And communication is possible only when there is a medium present between the promoter and the receiver. In this case, mass media plays a huge role in communicating advertising.

 

Newspapers, TV, radio, magazines, outdoor advertising (billboards) – these are traditional advertising channels. With the arrival of internet and new media, digital platforms too are used to carry out advertising campaigns. Websites, social media channels, mobile applications, computer applications – new media has revolutionized the way we advertise.

 

Advertising is a broad field. It can be classified into different types on the basis of factors such as – communication channel, target audience, geographic scope, purpose etc.

 

Based on the geographic scope, advertising can be local, national or global. Based on the design and visual elements, it may be display advertising or classified advertising.

 

Based on the purpose of advertising, it may be a non-profit awareness campaign or a sales campaign. Based on the channel of communication, it may be TV advertising, radio advertising, newspaper advertising or new media advertising.

 

Advertising also deals with aspects such as – audience psychology, acquiring target audience, data analytics, ROI analysis, cost estimation, finance management etc. BA in Advertising program will train you in the above mentioned areas.

 

After completing this course, you will be able to build a decent career in advertising sector. Let us take a closer look at the course details. In the next section, you will find the following details – duration, eligibility criteria, colleges, fees, admission process, syllabus, career prospects and more.

 

Course details

 

Type of course

It is a Bachelor’s Degree course.

 

Duration

The duration of this course is three years long.

 

Eligibility criteria

Minimum educational qualification required to pursue this course is – completed 12th standard or equivalent qualification.

 

Colleges

Here are some of the popular colleges offering BA in Advertising (or relevant) courses in India –

• Karnavati University
• NSIM
• ICG, Jaipur

 

Admission process

Here is everything you need to know about BA in Advertising admission process –

Admission Process may vary from one institute to another. Some institutes are known to conduct merit based admission process. Some other institutes are known to conduct direct admission process. When it comes to merit based admission process, relevant entrance exams are conducted to facilitate the admission process.

 

You may also check –

MBA in Marketing

BBA in Marketing

 

Fees

Here is everything you need to know about BA in Advertising fees structure –

Tuition fees depends upon the following factors – type of college (Government or self-financing), scholarship status of the student, rating of the college etc. On an average, tuition fees could be anywhere between 30-70K INR per year.

 

Syllabus

Here are some of the core subjects present in BA in Advertising curriculum –

• Media management
• Design
• Communication skills
• Basics of advertising
• Marketing research
• Consumer psychology
• Consumer behaviour
• Marketing management
• New media
• Digital marketing
• Branding
• Brand strategy
• Strategic marketing
• Advertising research

 

PG courses

After completing BA in Advertising course, graduates may go for relevant MA or PG Diploma (Advertising) programs. They may even go for management programs such as – MBA, MMS or PGDM programs.

 

Career prospects

Skilled advertising professionals are in huge demand these days. They have access to corporate jobs as well as self-employment opportunities.

 

Advertising professionals are usually hired by – advertising agencies, marketing agencies, digital media firms, MNCs, business firms, retail firms, supply chain firms, advertising consultancies etc.