Last Updated on August 10, 2023 by Vishnu Nambiar
Are you interested in pursuing a job-oriented management course? If yes, this article will be of help to you. Here, we will have an in-depth analysis of the MBA in Media Management course. This article covers topics such as – course details, duration, eligibility, colleges, admission, syllabus, fees, careers, and salary.
MBA in Media Management is a job-oriented postgraduate-level course. The academic program is 2 years long.
MBA stands for Master of Business Administration. It is a general management program.
There also exist many MBA courses, which are not general management programs. Instead of that, they focus on a specific domain/discipline.
Such programs are known as MBA specialization courses. MBA in Media Management is one such specialization program. The course focuses on the domain of media management.
Here’s an overview of the MBA in Media Management course –
- Name of the course: MBA in Media Management.
- Type of course: Postgraduate level Master’s Degree course.
- Duration: 2 years.
- Eligibility: Bachelor’s Degree from a recognized University/Institute.
This academic program also has a few variants. Notable variants are – MBA in Film and Media Management and MBA in Media and Entertainment Management.
What’s this academic program all about? What’s the scope associated with this field? What’s the course content like? You will find answers to these questions in the next section.
Media Management: Basic Details
In simple terms, media is one of the means or channels of general communication in society. Examples of media include – TV, radio, newspapers, electronic and digital media.
Media management is all about applying management techniques and principles within a media enterprise or organization. A media manager takes care of the following aspects of business management –
- Strategic management.
- Procurement management.
- Production management.
- Organizational management.
- HR management.
- Marketing management.
If you want to do an administrative role in the media industry, you must possess management knowledge and skills which are specific to the media sector. This is when a course like MBA in Media Management comes in handy!
Media management is not just limited to TV and radio. It encompasses all of the following channels of communication –
- Newspapers.
- Television.
- Radio.
- Music.
- Films.
- Internet.
- Games.
- Books.
- Magazines.
In short, it is an academic program that churns out modern-day media managers and planners. Let us take a closer look at the course details.
Admission
Reputed institutes rely on merit-based admission processes. Such institutes make use of relevant entrance tests to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.
Some other institutes are also known to conduct direct as well as donation-based admission processes.
Syllabus
Here are some of the important subjects present in the curriculum –
- Fundamentals of Management.
- Accounting.
- Economics.
- Computer Application.
- Statistics.
- HR Management.
- Finance Management.
- Marketing Management.
- Media Management.
- Organizational Behaviour.
- Digital Media Management.
- Advertising.
- Brand Management.
- Event Management.
- PR.
- IT (Information Technology).
- TV Production.
- Film Production.
Fees
Fees charged for the academic program may vary from one institute to another. Course fees depend upon the following factors –
- Type of institute (Government, Private, Aided, etc).
- Location of the college.
- Status and rating of the college.
- Scholarship status (of a student, if applicable).
Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 80-150K INR per semester.
Careers
Media management professionals have diverse job opportunities available in front of them. Internet and Digital Media have changed the media industry altogether!
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They’ve created new verticals in the media management sector. Thanks to the rise of the internet and digital media, new job opportunities have been created in this area.
Some of the prime recruiters are –
- Media Firms.
- MNCs.
- Radio Stations.
- TV Production Firms.
- Newspapers.
- Publishing Firms.
- Film Production Houses.
- Digital Media Firms.
In the above-mentioned firms, media management professionals may don the following roles –
- Production Manager.
- Marketing Manager.
- HR Manager.
- Digital Media Manager.
- Creative Head.
- Executive Officer.
Salary
Starting salary of a media management professional depends upon a number of factors. Some of the prominent factors are –
- Institute from which the candidate completed the course.
- Level of education (UG, PG, etc).
- His/her specialization.
- The domain he/she has chosen.
- Job location.
On average, starting salary could be anywhere between 40-60K INR per month. In the case of a Government job, the salary will be as per the pay scale and grade.
I am Vishnu Nambiar a career and educational blogger from India. I am also a full time educational consultant having more than 12 years of experience in the educational sector.
I share articles related to courses, colleges, careers, exam tips and more here.