Content Marketing Courses in India

Last Updated on July 30, 2023 by Vishnu Nambiar

Do you want to build a decent career in digital marketing sector? If yes, this post will be of help to you. Here, we will have an in-depth analysis of content marketing courses in India. Names of courses, duration, eligibility – you will find all these details in this post.

Content marketing forms an integral part of digital marketing. Skilled content marketers are in huge demand these days.   Completing a good content marketing training program will help you take the first step towards a career in this area. In India, you will find different types of content marketing courses. These courses and training programs can be classified into different types on the basis of course format, duration and difficulty level.   In this post, you will find the names of popular content marketing courses in India. Apart from the names of courses, you will also find other details such as – duration, eligibility, training institutes, syllabus, admission process, fees and career prospects.   What is content marketing all about? What is it like to become a content marketer? Will I get a good job after completing this course/training program? What’s the course content like? You will find answers to these questions in the next section. Here it is –

Content Marketing: An Introduction

Content marketing is a marketing strategy. This strategy deals with the creation and distribution of curated, quality content among targeted/desired audience through online platforms.   The content distributed could be – text, images, videos, blog posts, social media posts etc. The content is usually distributed among targeted or desired audience base through different online channels/medium. The medium/platform of sharing could be – blogs, social media, video sharing websites, image sharing websites, online portals, email etc.   What’s the purpose of content marketing, you may ask. As I mentioned before, content marketing deals with sharing valuable content among targeted/desired audience. The main aim of content marketing is to market products and services.   Content marketing helps acquire new customers and retain existing clients. By sharing valuable content, the marketer/business/company is able to create a connection with the audience. This connection helps them meet goals such as – acquiring new customers, retaining existing customers, driving more sales and increasing revenue.   Content marketing may sound easy at first. But it is not an easy task. In order to carry out a successful content marketing campaign, one must carry out tasks such as – planning and strategizing, content creation, content curation, testing, sharing and distribution etc.   Content marketing forms an integral part of digital marketing. It plays an important role in aspects such as – Social media marketing, search engine optimization, inbound marketing, branding etc.   Content marketing is a non-invasive type of marketing. Traditional forms of marketing (through digital medium) such as ads, email marketing etc have been invasive. But content marketing behaves more like native ads – it is non-invasive and the audience finds valuable content to be interesting and informative. Due to this reason, it is safe to say that content marketing is here to stay!   Here are some of the major advantages offered by content marketing –

• Gives good RoI
• Promotes brand awareness, engagement and loyalty
• Improves lead generation
• Drives up sales and revenue

In order to thrive in this field, one must possess knowledge about areas such as –

• Copywriting
• Content strategy
• Audience targeting and segmentation
• Inbound marketing
• Data analytics

Let us check out the list of courses now. Here it is –

List of content marketing courses in India

Content marketing forms an integral part of digital marketing. If you want to study content marketing, you have two options available in front of you – choose a digital marketing course (it generally has a content marketing module) or go for individual module of content marketing training.   Here’s a list of popular content marketing (and other relevant) courses available in India –

• Certificate in Content Marketing
• Diploma in Content Marketing
• PG Diploma in Content Marketing
• Content Marketing (Informal) training program
• MBA in Digital Marketing
• BBA in Digital Marketing
• Diploma in Digital Marketing
• Certificate in Digital Marketing

Course formats

The above mentioned list consists of courses belonging to different formats. Notable formats include –

• Certification programs
• Informal training programs
• Diploma programs
• Bachelor’s Degree programs
• Master’s Degree programs

The Bachelor’s and Master’s Degree programs are Digital Marketing courses. They are not exclusive content marketing courses. But the curriculum does covers the topic of content marketing.   When it comes to content marketing training, you will find that most of the institutes/training centers offer informal training or certification programs. Some institutes are also known to offer diploma programs.   Let us take a closer look at the specifics of certification or informal training programs –

Duration

Course duration may vary from one institute to another. It could be anywhere between 1-3 months.

Eligibility Criteria

Eligibility criteria may vary from one institute to another. Generally, the minimum qualification required is 12th pass/graduate/no specific qualification. Candidate must have adequate knowledge about computer application and internet technology.

Fees

Training fees may vary from one institute to another. It could be anywhere between 10-25K INR.

Syllabus

Here are some of the core subjects present in the curriculum –

• Copywriting
• Content strategy
• Audience targeting and segmentation
• Inbound marketing
• Data analytics
• SEO

Institutes/Training Centers

You may find IT training institutes offering this course across India. Apart from them, digital marketing training institutes are also known to offer content marketing program. Online learning portals are also known to offer content marketing course at affordable cost and flexible timings.

You may also check –

Digital Marketing courses in India

SEO courses in India

Career Prospects

Content marketers are usually hired by digital marketing firms, internet marketing firms, online learning portals, e-commerce websites etc. They are also hired by digital marketing wing of MNCs, firms, brands etc. You may also check the list of email marketing and social media marketing courses.   A skilled content marketer may even choose the path of self-employment. He/she may work as an independent or freelance content marketer.